Nike is trying to be cool again—without losing control of the business
TL;DR
Quick Summary
- Nike shares are near $42.81 on April 13, 2026, close to a 52-week low, as the company works through margin pressure and slower near-term growth.
- Fiscal Q3 2026 delivered ~$11.3B revenue and $0.35 EPS, but gross margin slipped to ~40.2% and Nike guided for a 2%–4% revenue decline next quarter.
- Nike is resetting distribution (including selling directly on Amazon again) and cleaning up inventory—painful now, potentially healthier later.
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Disclaimer: KAHROS is a financial media and technology company. The Services, including any AI-generated content and articles, are for informational purposes only and do not constitute financial, legal, tax, or investment advice, nor an offer or solicitation to buy or sell any securities. Market information may be time-sensitive, incomplete, or subject to change without notice. We are not a registered broker-dealer or investment advisor. Please refer to our Terms of Service for more details.
